Customized ONLINE Classes available.​

Course Name Faculty Name Starting Date Time
Digital Marketing Mr. Satish 20-SEP-2021 08:00 AM
Digital Marketing Mr.Gopal Krishna 22-SEP-2021 09:00 AM

Digital Marketing training courses at APEC provides the job-oriented training with a boost in your career. The world is going Digital and by the year 2020, all the companies around the world including India will have online presence and thus creating a lot of career opportunities. As the world is getting more and more digitized in every respect, Digital Marketing is a booming career option today. Join APEC and get Digital Marketing training that helps you make a strong impact in the world of Marketing and Advertising. and especially, the start-ups which prefer going digital to market their brand, products and services.

CERTIFYING BODY

  • In-house certification

CAREER PROSPECTS

  • Digital Marketing Manager
  • Content Marketing Manager
  • Content Writers
  • Inbound Marketing Manager
  • Social Media Marketing Experts/Specialists
  • Search Engine Marketers
  • SEO Executives
  • Copy Writers 

SYLLABUS

Introduction
• What Is Digital Marketing?
• Principles of Digital Marketing
• Traditional v/s Digital Marketing
• Digital Marketing – Benefits, Distinctions
• Components of Online Marketing
• Digital Marketing – Trends, Platforms, Strategy
• Career Opportunities
• What is Domain? How to Register Domain?
• Web Hosting
• Types of Web Hosting
• Websites v/s Portals v/s Blogs
• Dynamic / Static Websites

Building a Digital Foundation
• Online Marketing – Planning and Success
• Defining your Target Market
• Online Marketing Measurement

Planning a Web Site for Online Marketing
• Site Map, Site Components
• Wire Framing
• Elements of a Successful Site
• Home Page Best Practices

Optimizing Web Site for Online Marketing
• Web Site Platforms
• Mobile Sites
• All about Domain Names
• Choosing a Right Hosting Company
• Analyzing the Website
• Web Site Maintenance / Management

Search Engine Optimization (SEO)
• Introduction to SEO
• History of Google
• What is Search Engine? How they work?
• Types of Search Engines
• Search Engine Algorithms & Updates
• Installing Word Press in Domain
• Installing Plugins to SEO
• Keywords – Types, Analysis Tools
• Preparing & Analysing Keywords
• Best Keyword Research Tools
• On Page / Off Page Optimization
• Link Building Strategies
• Pre-release List
• Bookmarking Sites
• Blog Commenting
• Google Hacking URL Technique
• How Page Ranking is Done?
• Domain Authority
• Reports & SERP Management

Search Engine Marketing (SEM)
• Search Engine Optimization (SEO)
• Paid Search
• Local Search
• Link Building In-depth

Google Ad Words
• Introduction to Paid Marketing
• Google Ad Words Account
• Billing Settings
• Types of Campaigns
• PPC Campaign Setup
• Ad Groups and Keywords setup
• Bidding Strategies
• Ad Rank
• Quality Score Optimization
• Ad Words Ad Formats
• Ad Extensions
• Ad Words Tools
• Ad Words Editor Tool

Social Media Marketing
• Social Media
• Social Networking
• Setting Social Objectives
• Creating Right Profile & Settings
• Social Media Strategy
• Facebook Marketing
• LinkedIn Marketing
• Twitter Marketing
• Google Marketing

Social Media Optimization (SMO)
• Social Networking
• Blogging and Micro Blogging
• Video Sharing
• Social Shopping and Opinions
• Social News & Social Bookmarking
• Social Events, Wikis

Blogging
• To Blog or Not to Blog?
• Blogging Success
• Blog Content Creation Ideas

Online Advertising
• Search Ads, Display Ads
• Affiliate Marketing
• Social Media Advertising
• Local Advertising
• Email Advertising

Online Marketing Strategy Google Analytics
• Purpose of Website Analytics
• Tools for Website Analytics
• Installing Google Analytics
• Basic Terminology and KPI’s