The world is going Digital and by the year 2020, all the companies around the world including India will have online presence and thus creating a lot of career opportunities. As the world is getting more and more digitized in every respect, Digital Marketing is a booming career option today. Digital Marketing is making a strong impact in the world of Marketing and Advertising. Especially, the start-ups prefer going digital to market their brand, products and services.

CERTIFYING BODY

  • Digital Marketing

CAREER PROSPECTS

  • Digital Marketing Manager
  • Content Marketing Manager
  • Content Writers
  • Inbound Marketing Manager
  • Social Media Marketing Experts/Specialists
  • Search Engine Marketers
  • SEO Executives
  • Copy Writers

SYLLABUS

Introduction
• What Is Digital Marketing?

    • Principles of Digital Marketing
    • Digital marketing defined
    • Traditional Vs Digital Marketing
    • Benefits of Digital marketing
    • Distinctions of Digital marketing
    • Components of online marketing
    • Digital marketing trends, platforms
    • Digital Marketing strategy
    • Career opportunities
    • What is domain?
    • How to register Domain
    • What is Web Hosting?
    • Types of Web Hosting
    • Websites Vs Portals Vs Blogs
    • Dynamic / Static WebsitesBuilding a Digital Foundation
    • Online marketing
    • planning and success
    • Defining your target market
    • Online marketing measurementPlanning a Web Site
      for Online Marketing
    • Site map
    • Site components
    • Wireframing
    • Elements of a successful site
    • Home page best practicesBuilding / Optimizing Web Site
      for Online Marketing
    • Web site platforms
    • All about Domain names
    • Choosing a right hosting company
    • Analyzing the Website
    • Web site maintenance
    • Web site management
    • Mobile sitesSearch Engine Optimization
      (SEO)
    • Introduction to SEO
    • History of Google
    • What is Search Engine?
    • Types of Search Engines
    • How Search engines work?
    • Search Engine Algorithms & Updates
    • Installing WordPress in domain
    • Installing plugins to SEO• Different types of keywords
    • Keywords analysis tools
    • Preparing & analysing keywords
    • Best keyword research tools
    • On page Optimization
    • Off page Optimization
    • Link building strategies
    • Bookmarking sites
    • Blog commenting
    • Prerelease list
    • Google hacking URL technique
    • How Page Ranking is done?
    • Domain authority
    • Reports & SERP management

Search Engine Marketing (SEM)

  • Overview SEM
  • Search engine optimization (SEO)
  • Paid search
  • Local search
  • Link building In-depth

 

Google AdWords

 

  • Introduction to Paid Marketing
  • Google AdWords account
  • lling settings
  • pes of Campaigns
  • C Campaign Setup
  • Groups and Keywords setup
  • Bidding strategies
  • AdRank
  • Quality Score Optimization
  • AdWords Ad Formats
  • Ad Extensions
  • AdWords tools
  • AdWords Editor Tool
  • Social Media Marketing
  • Social media
  • Social networking
  • Social media marketing defined
  • Setting Social objectives
  • Creating right profile & settings
  • Social Media strategy
  • Facebook marketing
  • LinkedIn marketing
  • Twitter marketing
  • Google+ marketing
  • Social Media Optimization (SMO)
  • Social networking
  • Blogging and micro blogging
  • Social networking
  • Video sharing
  • Social shopping and opinions
  • Social news & social bookmarking
  • Social events, Wikis
  • cial media strategy
    Blogging
  • To blog or not to blog?
  • Blogging success
  • Blog content creation ideas

 

Online Advertising

  • Search ads
  • Display ads
  • Affiliate marketing
  • Social media advertising
  • Local advertising
  • Email advertising

 

Online marketing strategy

Google Analytics

  • Purpose of website analytics
  • Tools for website analytics
  • Installing Google Analytics
  • Basic terminology and KPI’s